#TAG WATCHES MOVIE#
Rich in testosterone and as edgy as the spoiler of a Porsche 917, in which the Monaco in the movie Le Mans achieved cult status.
It’s been tuned-up for a modern day market while still staying in-sync with the original and makes the eyes of collectors, nostalgists, and racing sports enthusiasts’ alike shine with renewed passion. Since 2015, the TAG Heuer Monaco Steve McQueen is once again equipped with the renowned Calibre 11 and ready to roar on your wrist while zipping along personal motorways. What’s changed since then? Other than that TAG Heuer’s most prominent emissaries are now Lewis Hamilton, Fernando Alonso, and Kimi Raikkönnen as well as its perpetual involvement in motor racing, not a whole lot. It was a screen appearance that launched the fame of the rectangular sports watch, even significantly helping it to achieve a cult-like following. For many people, TAG Heuer is connected to Steve McQueen, since his Monaco is glamorously featured in the film classic Le Mans. In the 70’s and 80’s, widely considered the golden age of Formula 1, all the famous daredevils such as Gilles Villeneuve, Ayrton Senna, and Niki Lauda flamboyantly displayed their Carreras, Monacos, Silverstones, and Autavias on every occasion. The brand is synonymous for racing sports and adventurous bravado fused together with sentimental yearnings of past times. In the same vein, TAG Heuer isn’t lagging behind either. When anything involves elapsed time, then motorsports usually are not far off. Through meticulous craftsmanship, it’s made meaningful and important contributions by devising the Calibre 11 and developing the oscillating pinion. It’s not an exaggeration to describe Tag Heuer as a heavy hitter when it comes to the overall evolution of the modern chronograph.
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